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FAME Center Privacy Policy

Last revised: 3/3/22

Your privacy is very important to us. We want to make your experience with us as enjoyable and rewarding as possible, and we want you to use the FAME App (collectively referred to as the “Website”) and all of our services with complete confidence. We are sensitive to the issue of confidentiality in online dealings and committed to transparency regarding our protection of individual privacy. This Privacy Policy is intended to inform users about the general approach we use in collecting, using and disseminating user information via the Application and demonstrate our commitment to privacy and security and supplement our Terms of Use.


Additionally, we are committed to complying fully with the Children’s Online Privacy Protection Act (“COPPA”). The Website is not intended for use by children under the age of 18 without the express permission of their parent or legal guardian (“Parent”). In accordance with our Terms of Use, if you are under the age of 18, you must have your Parent’s permission before using the Application and your parent must register you for classes through the Application. We urge Parents to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children under 18 never to provide information on our Application without their Parent’s permission. Parents of children who are under the age of 13 should review with the “Children’s Privacy” section of this Privacy Policy before registering their child under 13 for lessons.

We request that you read this Privacy Policy carefully. Taken together, the provisions set forth in this Privacy Policy, the Terms of Use for the Application, and any additional conditions presented to you upon registration detail the applicable conditions governing the use of information provided during registration or use of the Application.


I. Information We Collect and How It Is Used

A. Introduction

This Privacy Policy describes how we collect information from users of our Website, those who use our products and services (the “Services”) but do not have accounts ("Visitors"), and those register and subscribe to our services ("Members"). It describes what we do with the information we collect, and the choices Visitors and Members have concerning the collection and use of such information.

B. Types Of Information We Collect

1. We collect information from Visitors and Members who access various parts of our Application and use different Services in a variety of ways, including through a mobile device. As a result, the type of information we collect depends on the ways Visitors and Members interact with us, our Application and/or our Service(s). We may offer services or applications that permit browsing and do not require registration. We may also offer Members the ability to access their accounts online and offline, which may result in collection of different data.

2. Information that we may collect about you through interactions includes information that you give us (such as your name, address, email address, telephone number, date of birth, other contact information, surveys and other information input into the Application); automatic information (data resulting from your activity, such as transaction information, IP address, log in, email, passwords and browsing activity); mobile information (location services); and information from other sources, such as social security numbers for contractors and instructors. We may also gather additional information such as the type of device and browser you are using, the IP address of your device, information about your device’s operating system, and additional information associated with your device and browsing activity. We may also gather information collected through cookies, tags, tracers, tracking scripts, web beacons, and other technologies, as described further below. We may supplement the personal information you provide with publicly available information about you as well as information from other sources.

3. When we do collect personally identifiable information, we will use it for the purposes indicated in this policy.

4. Our Application may provide links to other websites that may have their own information collection practices. To the extent that you provide personally identifiable information to websites that link to or from our Application, different rules may apply to the use and disclosure of your personally identifiable information. To the extent that the Application includes third-party advertisements, the privacy policy of the advertiser providing the advertisement will govern the use of your personally identifiable information collected during your access to the advertisement. We do not control linking practices of advertisers or sponsors and do not monitor or claim responsibility for any content or privacy practices of such websites. Once you have left our Application, you must read the privacy policy of the advertiser or sponsor to see how your personally identifiable information will be handled.

5. On occasion, we may use an advertising server developed by a third party to display ads on our Application. Some of these ads may contain cookies that are set by third parties (advertisers, sponsors). We do not have access to these cookies or any information that they contain. This Privacy Policy does not cover any use of information that a third-party ad server may have collected from you.

6. We may use the Application as an entry into other networked web pages and websites operated by us and our subsidiaries and affiliates (together, the "Transaction Sites”), such as for credit card processing. Please note that individual Transaction Sites may adopt privacy terms particular to the purpose of such Transaction Site or the transaction(s) taking place on such Transaction Site. As Transaction Sites are generally affiliated with commercial transactions that you or your business may have with us, particularly those which are password-protected or are subject to subscriptions, the privacy terms for such sites may differ through terms in separate agreements which may supplement or supersede these terms.

C. Use of Registration and Visitor Information

1. Registration may be allowed or required on the Application. Members are asked to provide certain personal information when they sign up for our Services including name, address, telephone number, email address and billing information (such as a credit card number and expiration date). The personal information collected from Members during the registration process is used to manage each Member's account (such as for billing purposes) and may be shared with other Members to coordinate Services. This information is not normally shared with unaffiliated third parties, unless specifically stated otherwise or in special circumstances.

2. We employ other companies and individuals to perform functions on our behalf. They have access to personal information gathered through the Services needed to perform their functions, but may not use it for other purposes.

3. We may promote the Application, Services or a new service to Members, such as by sending you emails or, if you have provided consent, sending you text messages. You may manage your communication preferences within your account.

4. We may also generate non-identifying and aggregate profiles from personal information Members provide during registration (such as the total number, but not the names, of Members). As explained in more detail below, we may use this aggregated and non-identifying information to sell advertisements that appear on the Services.

5. While we make reasonable efforts to prevent unauthorized access to personal information, you should keep in mind that data transmission over the Internet is not 100% secure and any information disclosed online can potentially be collected and used other than by the intended recipient. In view of the foregoing, we cannot warrant that your personally identifiable information will not be disclosed to or accessed by parties other than those authorized under this Privacy Policy.

D. Email Marketing From Third Party Sponsors

We may send, on behalf of third parties, promotions via mail or email to some or all of our Members. However, in no event do we sell or otherwise transfer to third parties the email addresses of our subscribers. We strictly maintain the confidentiality of our subscribers' email addresses, except as stated in this Privacy Policy. In addition, users are always given the opportunity of opting-out of these promotions.

E. Voluntary Customer Surveys

1. We may periodically conduct both business and individual customer surveys. We encourage our customers to participate in these surveys because they provide us with important information that helps us to improve the types of services we offer and how we provide them to you. Your personal information and responses will remain strictly confidential (except where required by law), even if a third party conducts the survey. Participation in our customer surveys is voluntary.

2. We take the information we receive from individuals responding to our Customer Surveys and aggregate it with the responses from other customers to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). We then use the aggregated information to improve the quality of our services to you, and to develop new services and products. This aggregated, non-personally-identifying information may be shared with third parties.

F. "Cookies" and How We Use Them

A "cookie" is a small data file that can be placed on your hard drive when you visit certain websites. We may use cookies to collect, store, and sometimes track information for statistical purposes to improve the products and services we provide and to manage our telecommunications networks. If you are a Member, we will use a cookie to save your settings (which saves you time) and to provide customizable and personalized services. These cookies do not enable third parties to access any of your customer information. Advertisers and partners may also use their own cookies. We do not control the use of these cookies and expressly disclaim responsibility for information collected through them. We may also provide certain widgets or tools on our sites, such as tools that allow web surfers to easily share information on another platform, such as a social media platform. At other times, information from a third party may be embedded on our site, such as a map or information streaming from another site, including communications streaming from a third party social media platform. These widgets, tools, and informational items often function through the use of third party cookies utilized by the third party site, such as the social media platform. You may wish to review information at third party sites, such as social media platforms where you have an account, to determine how these third parties treat data that they obtain through the use of cookies.

G. Additional Technologies

We may also use additional technologies such as pixel tags, web beacons, tracers, tracking scripts, clear GIFs and other technologies, and may permit our third party service providers to use these technologies. We use these technologies for purposes such as measuring the effectiveness of our advertisements or other communications, determining viewing and response rates, and determining which offers to present to you on our own or on third party sites.

H. Change in Ownership

1. As we continue to develop our business, we might sell or buy applications, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).

2. In connection with a change in ownership, or a merger or an acquisition, all (or select aspects) of our customer information may be transferred. All of our subscribers and registered users will be notified of any change in ownership, merger or an acquisition of our assets by a third party. Subscribers and users may choose to access and modify any of their registration and subscription information at that time.

I. Special Cases

While using our Service and/or application, you will have opportunities to post reviews or other personal information in public areas. Please understand that when you post such information, it is made public and is not subject to this policy. We are not responsible for any third party’s use of personal information you publicly disclose through our Service.

It is our policy not to use or share personal information about Visitors or Members in ways unrelated to the ones described above without also providing you an opportunity to opt out or otherwise prohibit such unrelated uses. However, we may disclose personal information about Visitors or Members, or information regarding your use of the Services or websites accessible through our Services, for any reason if, in our sole discretion, we believe that it is reasonable to do so, including:

  • to satisfy laws, such as the Electronic Communications Privacy Act, regulations, or governmental or legal requests for such information;

  • to disclose information that is necessary to identify, contact, or bring legal action against someone who may be violating our Terms of Use or other policies;

  • to operate the Services properly;

  • or to protect the rights, property,and safety of us, our Members, or any third party.

  • This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

J. Children’s Privacy

The Application is not intended for use by children, and we do not collect or retain any personal information from children except as needed when children participate in classes through the Website. This section applies specifically to the collection, use and disclosure of personal information of children under the age of 13 (for the purposes of the remainder of this section, “Children” or “Child”) who take classes through the Application. Unless specifically incorporated by reference herein, other sections of our Privacy Policy do not apply to our practices concerning Children’s information.

In accordance with the Children’s Online Privacy Protection Act (“COPPA”), we recognize a special obligation to protect personal information obtained about Children, as may be provided on the Application. Parents are required to sign up for the Application on behalf of their Children. We fully comply with the Children’s Online Privacy Protection Act (“COPPA”), which requires us take special precautions when collecting personally identifiable information from children under the age of 13.

2. In compliance with COPPA, we have adopted the following policies to keep Children safe.

a. Personally identifiable information we collect from Children will be used solely by us or our agents for internal purposes only and will not be sold or otherwise distributed to third parties.

b. We will not knowingly allow Children to access any social media site that may exist on the Application, email accounts, or other services we provide that would allow them to publicly post or otherwise distribute personally identifiable information.

c. We will not knowingly ask a Child to divulge more information than is needed to participate in any activity, game, or service.

d. We will not knowingly keep any personally identifiable information that is inadvertently included in a Child's email submission, help inquiry, or other one-time request, if we know that the child is under the age of 13.

e. We will not knowingly post any personally identifiable information that is inadvertently included in a Child's submission to a general audience contribution area if we know that the child is under the age of 13. These submissions will be deleted and handled anonymously thereafter.

f. We will not knowingly provide any direct link to websites that are unsuitable for Children or teens.

3. Consistent with COPPA, there are few instances where we will collect information from Children, such as:

a. Requesting the contact information of a Parent for the sole purpose of providing notification to the Parent;

b. Collecting Children’s contact information on a one-time basis, such as when they enter a contest or ask us a question using the “contact us” link on our Application. We will use this information on a one-time basis solely to directly respond to the Child’s request.

c. Collecting a Child's contact information and the contact information of his/her Parent solely to directly respond more than once to a specific request from the Child (for example, to satisfy the request for a newsletter subscription). The Parent will have an opportunity at any time to revoke the Child's request (i.e., unsubscribe). We will not use the Child's personal information to re-contact the child for any other purpose; and

d. Using cookies to collect non-personally-identifiable information on our Application for analytics and internal operations purposes.

K. How to access and control your personal data

You can make choices about the collection and use of your data by FAME Center. You can control your personal data that FAME Center has obtained, and exercise your rights to review the data that has been collected; make corrections to the information and request that we erase personal data by contacting FAME Center (see contact information in IV Miscellaneous section). In some cases, your ability to access or control your personal data will be limited, as required or permitted by applicable law.

L. Your California Privacy Rights

California’s “Shine the Light” law permits California residents to annually request and obtain information free of charge about what personal information is disclosed to third parties for direct marketing purposes in the preceding calendar year.

M. FAME Center Live Release

When you attend live, virtual, group classes through FAME Center, other people who are taking the lesson will be able to see your name, your image, your comments, your voice, and your profile. In addition, we may also broadcast FAME Center classes to other sites such as the FAME Center website, YouTube, Facebook, Instagram, or TikTok. We may also record the video and audio components of those classes and rebroadcast them on our sites or other sites, or store them temporarily or permanently. In those instances, the general public may also be able to see your name, your image, your voice, and your comments (collectively referred to herein as the “Released Subject Matter”). By attending FAME Center classes, you hereby freely and without restraint consent to and give unto FAME Center and its agents or assigns (the “Releases”) the unrestrained right in perpetuity to own, utilize, or alter the Released Subject Matter, in any manner FAME Center sees fit and for any purpose whatsoever, all of the foregoing to be without limitation of any kind. By participating in FAME Center classes, you authorize the Releases and grant unto them the unrestrained rights to utilize the Released Subject Matter in connection with education, distribution, advertising, publicity, public displays, and exhibitions. You hereby stipulate that the Released Subject Matter is the property of the Releases to do with it as it will. You hereby waive to the fullest extent that you may lawfully do so, any causes of action in law or equity you may have or may hereafter acquire against the Releasees or any of them for libel, slander, invasion of privacy, defamation, copyright or trademark violation, right of publicity, or false light arising out of or in connection with the utilization by the Releases or another of the Released Subject Matter. I release and indemnify the Releases from and against any claims arising from any breach of this warranty and the exercise of the rights granted herein.

N. Sharing Information with Our Services


Your profile is fully visible to all Members, users and customers of our Services. It may also be visible to others on or off of our Services (e.g., users of third- party search engines). Excerpts from your profile may appear on the services of others (e.g., search engine results, mail and calendar applications that show a user a “mini” FAME Center profile of the person they are meeting or messaging, social media aggregators). “Old” profile information may remain on these services until they update their data cache with changes you made to your profile. Your settings, the degree of connection or interests you have with the viewing Member, the subscriptions they may have, their usage, and other variables impact the availability of your profile and whether they can view certain fields in your profile.

Posts, Likes, Follows, Comments, Messages

Our Services allow viewing and sharing information including through posts, likes, follows and comments.

  • When you share an article or a post (e.g., an update, image, video or article) publicly it can be viewed by everyone and re-shared anywhere. Members, Visitors and others will be able to find and see your publicly-shared content, including your name (and photo if you have provided one).

  • In a group, posts are visible to others in the group. Your membership in groups is public and part of your profile.

  • When you follow a person or skill, you are visible to others as a follower.

  • We let senders know when you act on their message.

  • We let a Member know when you view their profile.

  • When you like or re-share or comment on another’s content (including ads), others will be able to view these “social actions” and associate it with you (e.g., your name, profile and photo if you provided it).


II. Credit Card Information

A. Credit Card Information

We are committed to handling your customer information with high standards of information security. Your credit card information is stored only in encrypted form and processed using a secured order server with Secure Socket Layer (SSL) technology through use of a third party payment processor. While we make every effort to ensure the integrity and security of our network and systems, and those of our affiliates and agents, but we cannot guarantee that our security measures will prevent third-party "hackers" from illegally obtaining this information.

If you to prefer to place your order by telephone, you can call us during normal business hours at 312-469-0667 with your credit card and billing information.

B. What is your Credit Card Fraud Policy?

In the unlikely event that you experience unauthorized use of your credit card, promptly report the fraudulent activity to your credit card company. Under the Fair Credit Billing Act, your liability may be limited for fraudulent charges. Please check with your credit card company to verify specific terms and conditions.


III. Communication to Members and Visitors

We use personal information to communicate important information with our Members. Important information includes, but not limited to, student newsletters, instructor newsletters, lesson reminders, lesson journal entries, payment information, credit card update notifications, account status, legal updates, and other important account information. Members and, where applicable Visitors, agree to accept this communication from us. Please note that you cannot unsubscribe from certain correspondence from us, including messages relating to your account transactions.

A. Online Advertisements

We occasionally display online advertisements on our Application  and in our newsletters and alerts. We share aggregated and non-identifying information about our Visitors and Members collected through the registration process as well as through online surveys and promotions with these advertisers. Additionally, in some instances, we use this aggregated and non-identifying information to deliver tailored advertisements. For instance, an advertiser might tell us the audience they want to reach (for example, males between 25 and 55 years of age) and provide us with an advertisement tailored to that audience. Based upon the aggregated and non-identifying information we have collected, we may then display the advertisement to the intended audience. However, we do not share personal information about its Visitors or Members with these advertisers to be used for other purposes.

B. Responses to Email Inquiries

When Visitors or Members send email inquiries to us, we use the return email address to answer the email inquiry we receive. We do not use the return email address for any other purpose and do not share the return email address with any third party.


IV. Miscellaneous

A. Where to Direct Questions About Our Privacy Policy

If you have any questions about this Privacy Policy or the practices described herein, you may contact:

Attn: FAME Center  Customer Service

1550 S State St. Chicago, IL 60605

B. Changes to This Policy

As we update and expand our services, we may make changes to this policy. You should check back for updates to this policy from time to time. If the changes result in less protection for your personal information than those provided in this policy, we will make reasonable efforts to contact you to let you know. You acknowledge that your assent to the Terms of Use (which includes this Privacy Policy) subsequent to any changes made following your initial consent will satisfy the foregoing obligation. Similarly, your use of the FAME App or continued use of our Service after our posting of changes to this policy, or efforts to contact you, means that you agree to be bound by such changes. The most current version of this Privacy Policy can be reviewed by visiting our website and clicking on “Privacy Policy” located at the FAME Center website. The most current version of the Privacy Policy will supersede all previous versions.

C. Terms of Use, Arbitration and Governing Law

If you choose to visit our Application or use our Services, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use, including limitations on damages, resolution of disputes through binding arbitration on an individual basis, and application of the law of the state of Illinois. If you have any concern about privacy at our Website or from our Services, please contact us with a thorough written description, and we will try to resolve it. Our business changes constantly, and our Privacy Policy and the Terms of Use will change also. We may e-mail periodic reminders of our notices, terms and conditions, but you should check our Website frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.


Thank you.

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